What can SMBs do to attract more customers during the holidays?
December 11, 2013

Integrated payment systems allow small and medium-sized businesses the chance maximize revenue streams during what is perhaps the most important retail season of the year. Store owners who dedicate all of their resources to brick-and-mortar locations around the holidays will certainly experience a portion of the increase in shopping activity from consumers eager to purchase gifts for family and friends. However, spreading business efforts across multiple channels, such as the Internet and mobile devices, can make the year-end retail rush even more lucrative.

Implementing a more dynamic business strategy is ultimately about attracting more customers. Here are some more specific strategies SMBs can utilize to make the most of the holidays this year and beyond:

Keep up with the customer
A recent report from eMarketer titled "Key Digital Trends for 2014" said one of the major characteristics of today's consumer market is that people are constantly plugged in to Internet-enabled devices. In 2013, nearly 29 percent of U.S. shoppers spent an average of 2 hours and 19 minutes per day accessing online social networks from computers. Roughly 28 percent of respondents reported devoting an average of 1 hour and 7 minutes using social media on smartphones devices, specifically. In 2012, the same report found 23.1 percent of U.S. shoppers were spending about 43 minutes on smartphones for social networking purposes. Retailers can attract new business by leveraging these trends to share coupons, discounts and other special offers to consumers on mobile devices.

Reinforce marketing efforts with the right tools
Small and medium-sized enterprises that want to process more transactions from e-commerce portals must first make sure they have the infrastructure necessary to easily realize such goals. According to the online publication AllBusiness Experts, a user-friendly website that streamlines the payment process is an important step in any effort to increase sales activity. Payment integration can serve as a valuable supplement to any company's online transaction interface.

Nexus: G-WEBCD6