U.S. consumers remain loyal to small businesses during holidays
October 21, 2013

Integrated payment systems will likely play a significant role in determining the success of the upcoming holiday shopping season for small businesses.

Despite the aggressive efforts large, multi-national retail corporations take to attract shoppers between Thanksgiving and Christmas, a large number of consumers in North America continue to purchase gifts at small, local enterprises. The Deluxe Corporation, a growth engine for small and medium-sized businesses, recently released its "Deluxe Annual Holiday Shopping Survey," which found 95 percent of more than 1,000 U.S. adult consumers said it is important to support local companies.

Even in the e-commerce industry, shoppers plan to make concerted efforts to make purchases from small organizations rather than massive retail chains. Among the nearly 78 percent of respondents who said they will shop for holiday gifts online this year, more than 25 percent said they will do so at boutique websites.

Investing in payment integration is a smart way for small companies to maximize revenue from a variety of channels. Bloomberg Businessweek said a combination of gift card programs and loyalty programs, mobile credit card processing services and other amenities can not only increase customer satisfaction, but ultimately lead to greater profit margins, as well. The ability to track transaction data from separate payment channels into one integrated system will make back-office financial processes run more smoothly.

Nexus: G-WEBCD5