Taking loyalty to the next level
January 14, 2013

Loyalty and gift card programs continue to become increasingly popular among the nation's consumers, and businesses are meeting this demand with new and unique strategies. By using integrated payment systems to create the most convenient possible transaction processes, and combining these services with loyalty programs, small and medium-sized businesses (SMBs) can expect to cultivate better revenues through repeat customers.

Business 2 Community recently listed the top three methods of bolstering loyalty program successes and using the strategies to directly boost profits. According to the news provider, customers who feel a certain level of attachment to a brand spend 65 percent more than new clients, while also consuming a much lower source of marketing expenditures.

The source suggested that merchants create loyalty programs that incorporate a tiered system, in which longer-term employees who frequent the locations more are rewarded at a higher rate. Additionally, points systems should be as simple as possible, and the program as a whole should be engaging, improving the customer experience every step of the way.

Merchants can use mobile-based loyalty strategies to maximize returns on investment, as smartphones and tablets continue to become more popular as shopping tools among consumers. Additionally, SMBs should consider adopting mobile payment systems to create the most cohesive overall strategies.

Nexus: G-WEBCD3