Payment integration is essential for targeting mobile users
September 19, 2013

Businesses of all sizes may find the use of integrated electronic payments systems beneficial in satisfying the needs of an increasingly tech-savvy consumer base. There is no doubt consumer behaviors are changing rapidly within the retail sector. Whether through e-commerce channels or in brick-and-mortar establishments, transaction technology is becoming more advanced than ever before.

A new report from eMarketer sheds light on the dynamic ways in which consumers are using mobile electronic devices. Its findings could have a significant impact on the ability of retail organizations to offer fully integrated payment systems. The study, titled "Tablet Users' Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices)," found a large majority of people who own tablets frequently use a variety of other similar gadgets such as laptops, smartphones and game consoles. In fact, the report estimated nearly 57 percent of the 73 million tablet users in the U.S. will also utilize a smartphone at least once per month throughout 2013. The eMarketer study revealed 78 percent of tablet owners have laptop computers, as well.

While the findings of this report may not necessarily come as a surprise to businesses that have been working quickly to target mobile users, the information provides valuable insight into the need to incorporate comprehensive payment integration into e-commerce channels. According to comScore, an Internet analytics company, consumers are utilizing digital devices for retail purposes. Specifically, the source estimated mobile spending will jump significantly throughout this year's holiday shopping season. During the same time last year, consumers spent a total $7.2 billion through mobile devices.

Businesses may want to consider investing in services that allow them to easily accept mobile credit card payments. Even if other channels typically generate more revenue throughout the year, increasing the number of options available to consumers can pay off significantly as a long-term strategy.

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