POS convenience, engagement crucial to long-term customer retention
October 14, 2013

Gift card programs and loyalty programs are becoming increasingly important elements for success in today's business environment. It has always been a challenge for companies to attract new customers. However, increased competition has encouraged stores in multiple industries to focus on the retention of existing clients more than ever before.

QSR Web, a website covering the quick service restaurant industry, said it's a general rule in the business world that a large majority of sales are generated by a relatively small percentage of repeat customers. As a result, many organizations are focusing their marketing efforts on creating robust loyalty programs that move beyond traditional punch cards to interactive systems that are fully integrated with mobile technology.

Lisa Gentry, regional vice president at the Alaska USA Federal Credit Union, wrote in Fairbanks Daily News-Miner, an Alaska-based newspaper, about the role of quality customer service in any shopping experience. She stated a convenient point-of-sale experience has a profound impact on overall shopper satisfaction.

Businesses can leverage mobile technology to create engaging gift card programs and loyalty programs that encourage customers to keep coming back to not only reap rewards, but to experience quality service, as well.

Nexus: G-WEBCD6