Making a donation as a business: Part 2
March 20, 2015

If you are interested in making a contribution to a charity and promoting your business, you might want to consider donating a certain percentage of your sales proceeds. This can help provide exposure for your business and its character to potential customers and solidify loyalty from regular patrons of your establishment. Know how you can best organize and advertise your event, how you can make the most of your donation and other ways you can involve your customers.

Connect your product to a charity
A good example of relating your business to the cause you stand behind is Toms Shoes. When a customer purchases a new pair of shoes from the company, Toms donates another pair to a child in need. You can adopt a similar model for your small business. If you are a restaurant, you can hold an event where you donate a certain amount of money to a local food program for every dinner that is purchased in your establishment.

Organizing your event
If you decide to set aside a portion of your sales to donate to a charity, you can designate a certain span of time that you will do this. It's a great way to get customers in the door engaging with your business and helping out a good cause. When you are deciding the details, it is important to know how much you can donate. While you likely want to give all that you can as long as you can, but you must remain practical and make a decision that considers your financial situation as well. Entrepreneur noted that it is important you know what you can commit to.

After deciding how much can go toward donations and how long your event will run for, you will need to advertise your event. Post information on your business's Twitter, Facebook and any other social media pages you have. Also print posters and fliers to give out and ask your employees to let all customers know about what your business will be doing. Word of mouth is still a very powerful tool. In a separate article, Entrepreneur recommended being very explicit when describing an event. Ensure that your customers know what is going on, answering the questions of why, when and where.

Aside from encouraging patrons to purchase items, also consider giving them the option of making a donation themselves. When your business makes a donation, your customers are an important part of the business, ensure that you allow them to contribute.

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