Improve the in-store experience with mobile credit card payments
October 04, 2013

The ability to accept mobile payments can offer retail companies unique ways to improve the point of sale experience for their customers. Many shoppers already use smartphones and similar devices to browse inventory, research prices and find products they'd like to purchase. Retail organizations that operate out of physical locations can avoid the risk of losing valuable business to e-commerce companies by implementing certain aspects of mobile technology into the in-store shopping experience.

For example, Business 2 Community said companies that allow their customers to make mobile credit card payments at multiple locations within the store can increase engagement and overall satisfaction. People value convenience, and advancements in technology have provided retail businesses with unique opportunities to leverage new tools to make shopping an easier experience overall.

Brands can also incorporate gift card programs and loyalty programs into the mobile POS to further engage customers. According to data compiled by BIA/Kelsey, a market research firm, current consumer trends suggest businesses can benefit from using electronic payment systems to provide shoppers with greater access to rewards and discounts.

Nexus: G-WEBCD6