How can integrated payment systems boost small-business operations?
November 27, 2013

Payment integration technology is a reliable investment as store owners continue to incorporate new marketing tools into their daily operations. Small businesses in the retail industry are always looking for new ways to attract new customers and retain existing ones. With the help of recent advancements in e-commerce technology, many establishments have blurred the lines between their online and brick-and-mortar channels.

Despite market domination from national retail corporations, many consumers across the country have become more interested in supporting local businesses in their own neighborhoods. The Beaver Dam Daily Citizen, a local newspaper based in Beaver Dam, Wis., said many area enterprises have been working hard in recent weeks to offer incentives for residents to visit stores during the busy holiday shopping season.

"I would definitely say there is a movement among shoppers in the country to make sure that they support their local mom and pop businesses," Phil Fritsche, executive director of the Beaver Dam Area Chamber of Commerce, told the Daily Citizen.

A recent article in The New York Times said the owners of independent shops around the country have becoming increasingly creative with their marketing tactics. More than ever before, small retailers are using digital coupons, gift card programs and loyalty programs, and other incentives to entice shoppers both during the last few weeks of the year and beyond.

The more these businesses incorporate digital tools into the in-person operations, the more important it is to have access to a highly organized integrated payment system that makes it easier to manage financial information. The ability to funnel multiple transaction channels through one user-friendly interface makes all the difference in bringing a small organization into the 21st century. As a result, these stores can ultimately compete with larger retailers in the area.

Nexus: G-WEBCD2