Grocery stores utilize integrated payment systems to boost convenience
September 06, 2013

Grocery stores in North America are finding it increasingly useful to accept mobile payments and streamline the shopping experience for their customers. International Data Corporation Retail Insights, a market research firm, and Retail Info Systems News recently conducted a survey that found supermarkets and food stores are benefiting from investments in integrated technology.

The survey found a majority of these establishments place a high value on the ability to enhance customers' access to their favorite stores. For example, 50 percent of those surveyed said they have already started offering the ability to order food online and pick it up in the physical store at a later date. Among those that don't currently offer that technology, 31.3 percent of respondents said they intend to implement a related system within the next 12 months.

These phenomena in the grocery store industry are directly related to broader business trends of streamlining the shopping experience with new technology. More than ever, companies are aiming to blend the convenience of the online experience with the social and face-to-face elements of brick-and-mortar stores. Small Business Trends said 94 percent of all retail sales still take place in person. However, online channels have grown at a rapid pace. In fact, many organizations are interested in enhancing their digital offerings with the robust, customer-oriented characteristics of physical store locations.

Electronic payment systems have given businesses unique opportunities to blur the lines between these two distinct channels. In reality, there is little difference between online and offline services. Websites are simply an extension of a physical store's offerings. Grocery stores, retail establishments and other businesses that offer both online and in-store experiences can increase revenue by investing in credit card processing tools and thinking of creative ways to increase customer satisfaction.

Nexus: G-WEBCD5