E-commerce growing as consumers use numerous digital platforms
August 14, 2013

With more consumers owning smartphones and tablets, mobile online shopping is increasing across the country. To stay competitive, small and medium-sized business need to invest in electronic payment systems to continue generating revenue in the digital age. Without an e-commerce purchasing platform, SMBs may not only be missing out on sales, but actually be driving customers to competitors.

Online shopping is on the rise as consumers increasingly use multiple devices throughout the day. According to Practical eCommerce, a retail news provider, Web users are starting their shopping experience on one device, such as a personal computer, and then switch to another, such as a smartphone or tablet, to continue it. This is creating a multiscreen e-commerce environment for consumers, and may be the direction the online retail market is heading in.

Small Biz Trends suggested companies provide consumers with an optimal e-commerce experience by ensuring their website content is the same across various devices. Customers may go to competitors if they are unable to purchase an item online or access information about a product because a business's website isn't optimized to be viewed from a smartphone or tablet.

Merchants can also see sales decrease if customers realize they aren't able to buy an item online because the businesses hasn't invested in online credit card processing software. Placing products on the brand website allows consumers to see the types of goods a retailer sells, and shoppers like to purchase items immediately online rather than have to go to the brick-and-mortar store.

Investing in electronic payment systems is becoming vital for SMBs as more customers go online to purchase products. When consumers utilize their mobile devices more often to research items, SMBs should ensure customers are able to buy goods right from their site to close sales.

Nexus: G-WEBCD2