Bringing loyalty programs to social media platforms
February 28, 2013

Social media platforms have become some of the most influential drivers of merchant marketing success, and are now being used more widely to facilitate loyalty and gift card programs. Small and medium-sized (SMBs) should consider incorporating a social media loyalty program into overall marketing strategies, as this will lead to the strongest branding and most optimal customer experience.

EConsultancy recently reported that companies can shift existing loyalty program frameworks into the mobile and social spheres, while this approach will lead to a consistent acclimation of new technology into overall business strategies. According to the news provider, merchants should first create a plan, listing the biggest priorities and goals to accomplish through the social loyalty program.

Then, retailers should work to create efficient lines of communication between themselves and customers, as well as among consumers who participate in the programs. The source suggested that this will provide a stronger brand initiative, fueled by more objectivity in program creation and management. Merchants should also work to ensure that the consumer experience should be streamlined for the most optimal convenience, and that the program should enable higher volumes of communications between business and customer.

Finally, EConsultancy explained that the strongest programs will incorporate tiered rewards opportunities for customers, depending upon the frequency of their visits and participation in social media-based surveys. Merchants should always look to refine loyalty strategies through routine assessments and analysis of metrics derived from social media platforms and other resources.

To make the customer experience as strong as possible, merchants should consider procuring integrated payment systems. These solutions help to streamline the entire relationship between client and business, ranging from the ability to accept credit card payments to mobile loyalty and gift card program management. 

Nexus: G-WEBCD3