Advice for boosting small-business revenue in 2014
December 23, 2013

Recent consumer behaviors have indicated a growing interest in supporting small businesses, but investing in integrated payment systems will ultimately provide the tools necessary for enterprises to experience a record year for revenue in 2014.

Looking back at this year's holiday shopping season proves Americans spent more money at local stores than they had during previous years. Bloomberg Businessweek cited data from American Express and the National Federation of Independent Businesses that found shoppers spent a total of $5.7 billion during Small Business Saturday, which took place the weekend after Thanksgiving. While such a large income stream would be rare during any other time of the year, there are many steps store owners can take to maximize potential in the next several months.

Most important of all is the ability to eliminate operational inefficiencies and streamline organization - especially in regard to financial procedures. According to a recent article in Entrepreneur magazine, there are plenty of small-business owners who have a sincere passion for what they do, but who struggle to make the most of their back office tasks. In these circumstances, payment integration services can help neighborhood shops eliminate wasteful practices and instead continue their day-to-day responsibilities with the peace of mind that all of their transaction data is being properly stored and secured on an easily accessible, user-friendly interface.

These tools are especially important as more enterprises embrace the virtues of multichannel retail. Operating a fully-functional online store in addition to a physical location is only effective if managers are able to properly organize and keep track of the income coming from these various sources. Businesses can boost revenue with several different strategies. However, integrated payment systems offer the boost in efficiency necessary for realizing the full potential of the new year.

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