3 tips to help consumers embrace mobile payment processing
May 06, 2013

The rise of mobile payments at the point of sale has become the source of security concerns for many consumers who do not fully understand the benefits of utilizing the purchasing platform. However, companies invested in the payment processing innovation already have the tools to ease customer anxieties and drive the payment option among the client base. Taking time to educate consumers about mobile payments at the POS can help small- and medium-sized businesses boost sales and increase customer conversions.

1. Listen to concerns
One of the easiest ways to assist customers in employing mobile payment processing software at the POS is communication. Many consumers have misconceptions regarding the purchasing method due to reports of near-field communication technology having security issues and the increasing worry about credit card and identity theft. Taking a few minutes at the POS to listen to their concerns can make customers feel appreciated and can help companies utilizing the transaction technology to inform consumers about the reliability and security of payment processing.

2. Educate customers about data security
Engaging clients during their transaction may help businesses impart some of their own wisdom about the payment method to shoppers. Consumers may have heard of a friend having an issue with mobile payments or may have downloaded an app that was not secure, causing them to be wary. Companies can ease these negative experiences by informing them about why the business' mobile payment processing software is different.

Showcasing the purchasing method's ability to increase customer satisfaction, such as not having to input the debit card's pin number or being able to track transaction history on their smartphone, can eliminate misconceptions and drive the payment option among consumers. Businesses employing mobile purchasing software with end-to-end encryption, such as Sage Mobile Payments, can show customers how secure and easy it is to use the purchasing method. Companies may even want to consider setting aside time to demonstrate the software to a group of customers to instruct them using a real example.

3. Do not ask consumers to 'trust you'
Chuck Davison, a contributor for Mobile Payments Today, suggests companies never tell customers to simply trust that they will like using the purchasing software. If the consumer does not feel comfortable using mobile payments, pushing them to do so may result in lost sales and decreased consumer loyalty.

Companies have the tools to introduce customers to mobile payment processing, and setting aside some time to inform consumers about the purchasing method's benefits can help drive sales and client loyalty.

Nexus: G-WEBCD1