The benefits of attending professional events and conferences
June 06, 2016

If you're an accountant, bookkeeper or business owner, you know the accounting profession isn't as boring as many people make it out to be. In fact, you've probably attended conferences in beautiful cities and even done some sight-seeing along the way. If you haven't, there's no reason to delay any longer. Here are a few reasons why attending professional events and conferences helps your practice:

Meet new people
Networking is a key component of business, especially for accountants and bookkeepers. Traditional advertising can only take a business so far, with word-of-mouth being one of the best methods for meeting new customers and connecting with industry leaders.

Industry events and conferences are a great way to spread your name and talk shop with like-minded professionals. You can attend a panel and question the biggest names in entrepreneurship on the secrets to their success, then trade stories with other accountants, bookkeepers and small business owners. As TheMuse suggested, this is a great time to get feedback on any ideas you have for your business.

See new products
Even if you've signed up for every email marketing list in your industry, it's impossible for you to keep up with all the new offers, innovations and upgrades companies put out each year. Conferences are a great way to review what new products have come out already, see what businesses will provide next and learn the latest in accounting and bookkeeping technology. For example, the Institute of Professional Bookkeepers of Canada's IPBC IGNITE Conference has several seminars on how technologies like cloud computing are changing the industry.

Learn new techniques
Even the best and brightest among us still have plenty to learn. Events like CPA Canada's The ONE National Conference place a major focus on helping accountants and bookkeepers develop leadership skills, keep abreast of changes in tax law, learn better management techniques and so much more. You'll stay up-to-date on accounting trends and practices, and leave the event equipped to do your job better than ever.

This summer, join hundreds of other accounting, bookkeeping, and small- and medium-size business professionals at Sage Summit 2016 in Chicago. Experience the beauty of the Windy City while connecting with industry leaders and hearing from a selection of brilliant keynote speakers, then top the week off with an amazing live performance. Join Sage July 25-28 at Chicago's McCormick Place for an experience you won't forget.

Nexus: G-WEBCD3