Help your clients understand the importance of accounting software
July 08, 2016

Experienced accountants and bookkeepers know that working efficiently translates to happier clients and a less work for themselves. Work/life balance is important in every industry, but especially in the accounting and bookkeeping world, where exhaustion and stress can be detrimental to the quality and accuracy of the work. In Canada, balancing work with personal life is extremely important. According to the Organization for Economic Development Better Life Index, in Canada, just four percent of employees work very long hours, which is less than the 13 percent average across Organisation for Economic Co-operation and Development (OECD) countries.

Accountants and bookkeepers are essential to the success of any business. One important role they play is advising their clients on the best software, solutions and tools to keep their finances organized. Accounting software is a crucial piece of the puzzle, and one that translates to less manual entry for accountants and bookkeepers, better work/life balance and the ability to keep tabs on clients' finances in real time. So how can accountants and bookkeepers guide their clients through making this very important decision? Here are three strategies to consider:

1. Conduct an efficiency analysis 
As the Business Development Bank of Canada pointed out, accounting software increases staff productivity, improves data accuracy and helps businesses make fact-based decisions. Accountants and bookkeepers should sit down with their clients to discuss their daily tasks. By analyzing clients' efficiencies and where they can improve, accountants and bookkeepers can illustrate tangible ways they can save time by using this software throughout the day. 

2. Illustrate cost savings
Of course, working more efficiently leads directly to cost savings. Businesses hire accountants and bookkeepers to ensure they are spending and investing wisely. One way to be a strategic business partner is to demonstrate how the relationship can help clients save money long term. Accountants and bookkeepers should have tools and resources prepared to help show clients that leveraging accounting software saves them money and reduces accounting fees. 

3. Discuss the industry
Finally, accountants and bookkeepers can urge their clients to use accounting software by discussing industry adoption on a larger scale. Competitors that use this software are in a position to earn greater revenue and complete tasks faster. As a result, they are able to focus more on strategic business growth. It is important to keep clients informed of their tech-savvy competitors so they do not fall behind. 

Accountants and bookkeepers already know the value of accounting software, and it is in their best interest to help their clients understand, too. The best partners are those who have time to conduct real financial analyses that help businesses grow and engage in more strategic long-term decision making. When partnering with a new business, accountants and bookkeepers should make it a priority to discuss the importance of accounting software, which will help keep clients happier and lead to less work for everyone.

Want to know how to best help your clients while balancing work and life? Sage Accountants Network has the tools and resources you need to manage your firm with perfection.

Nexus: G-WEBCD3